How the PlayStation 1 was marketed to Europe

How the PlayStation 1 was marketed to Europe.

Great video from The Game Business with interviews with the people behind the PlayStation 1's launch in Europe. The interviews include:

former bosses Chris Deering and Jim Ryan, developers Martin Alltimes and Juan Montes, PR and marketing veterans Glen O’Connell, Alan Welsman and Geoff Glendenning, and Namco’s Jackie Plumeridge.

I especially love the anecdote from Chris Deering about advertising the PlayStation brand at Football games, which you can see in this stock photo here. And how important it was being on the ground to market the console.

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Spare a thought for any game releasing around Hollow Knight: Silksong

Australian court apparently gives green light to Epic Games Store and Fortnite dropping on iOS

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