Snapchat made too many Spectacles
From The Information:
From The Information:
Snap badly overestimated demand for its Spectacles and now has hundreds of thousands of unsold units sitting in warehouses, either fully assembled or in parts, according to two people close to the company. The disclosure undercuts Snap CEO Evan Spiegel’s recent contention that Spectacles sales of more than 150,000 had topped the company’s expectations.
Yikes. Surely the sputtered reaction to Google Glass could’ve served as a warning to Snap. US$130 for shades-plus-camera is nothing to sneeze at either.