Channel TEN becomes Channel 10
The relaunch comes from Australian design company Principal:
The relaunch comes from Australian design company Principal:
10 will be launching 10 All Access in December, based on owner CBS’s similar All Access subscription service. The brand refresh has already launched on TV and online, with Channel Eleven becoming 10 Peach and Channel One becoming 10 Boss.
Other properties, such as 10 Daily and 10 Play, are transitioning away from the old use of the word TEN, instead using 10.