New Paramount logo is fine unless you think about it too long
As its merger with Skydance becomes more and more likely, Paramount Global has shared a possible new logo that tries to mash the two brands together.
If I didn't know that bit of context, I honestly wouldn't mind the seemingly old school all-caps font choice. It kinda looks like a throwback in a world of generic sans-serif fonts.
That was until I saw it alongside Skydance's logo:
For context, Skydance Media was formed in 2006. Which means the retro look is actually just Paramount throwing away cursive branding that has existed in some form since 1914 for one made by the brat son of a tech billionaire.
In more serious news locally, the sale may have consequences for struggling third-place network Channel 10. Last week executives attempted to "calm staff" as the merger, and subsequent large cuts, became more likely.
Nathan Jolly
